Update: like dating a supermodel in a coma

The situation in this game has worsened. The developers are now completely unresponsive on the forums. Weekend events, which is the main way to acquire high level spirits before you get to the Spirit World, are spotty and rarely give good items.. In game purchases, which used to be varied and interesting, are repetitive, limited, and extremely expensive. For example, two 50K grubbins (feed power) will cost you approx $30 (6000 moonstones). The grinding required to get decent gear is unbelievable and tedious. Still very difficult to get basic information about the game for new players. Another player and I wrote game guides, but the company should have provided this information. The game is still gorgeous, but hollow... and possibly abandoned.

Original review 5/8/15
If you want a casual game to play while sitting on the toilet, this game has a lot going for it in that regard. Not otherwise. The underpowered "official" game guide does not explain things like your user interface, how to assess your gear, or how to optimally upgrade your spirits. Forums are pretty much the blind leading the blind. Because its new, there is little out there to help you, so approaching the game tactically or strategically is very difficult. In addition, youre constantly told that you can only play the "story" dungeons once, so play them at the hardest level to get the best spirits/gear. In order to do that, because the game bases the level on your gear/power, you either have to lay down some in-game coinage or grind/harvest to a ridiculous degree. Best upgrad mateiral in the early game is to send spirits on spirit missions, but then you cant play them! Joining a guild sometimes works. Friend invitations sometimes work. First 15 levels so far have been repetitive and frustrating, with pretty graphics.

jen!ya about Spirit Lords™